About Us

Matt Huff, Co-Founder & Creator of The Bruce WOD

Rose Huff, Co-Founder

The Bruce WOD was founded by Matt & Rose Huff. Matt a veteran who served with the 101st Airborne Division during Operation Desert Shield and Desert Storm. After serving his country, he returned home only to find himself struggling to cope. Those struggles continued for years as a civilian, until he reconnected with those he served with, and found the transformative power of fitness and community.

The Bruce is a non-profit organization dedicated to empowering veterans to overcome the challenges of post-traumatic stress disorder (PTSD), and other mental health struggles. We aim to provide a supportive community and resources that help veterans achieve their best physical and mental wellness.

Our mission is to provide fitness scholarships to veterans because we believe that exercise has the power to heal, and we want to make it accessible to those who need it most. Our scholarships cover the cost of gym memberships & fitness classes, so that our veterans can focus on their recovery without worrying about the financial burden.

The Bruce offers programs designed to support veterans in their recovery journey. Our programs include:

* Fitness scholarships (Up to 3 months): We provide financial assistance to veterans who want to participate in fitness activities, such as gym memberships, and fitness classes at partner gyms.

* Operation Hike: A monthly hiking group for veterans and their families. Visit the FB group.

If you are a veteran who is struggling with PTSD, or other mental health issues, we encourage you to apply for one of our fitness scholarships.

Matt and Rose Huff - Founders

Supporting Organization

The Bruce Cogley Chapter of the 101st Airborne Division Association is a 501c19 Veteran Organization (EIN 86-3074413) with the purpose of bringing awareness to the issues of PTSD and veteran suicide. All veterans with a desire to further the mission are welcome to join the chapter to assist in furthering the cause.

Bruce Cogley Chapter


Vets Only Chapter.  Please fill out our Contact Us Form and select "I want to join the chapter" in the drop-down menu item.